February 2024

Team: Catherine Almeida, Jalisa Keyser, Colleen Steiner, Paola Veliz

Research

Proto Persona

Timeline: 3 weeks

Three smartphones displaying an ice cream shop's app, featuring ice cream flavors, menu categories, and branded background with pink and white colors.

“I’d order pickup for both [single serve and larger sizes].” - Elias

Survey Data

A survey was posted via Google forms with 18 questions and prompts for users to answer.

Hand holding a pink soft serve ice cream cone with sprinkles against a pink background.

My Role: Project Manager, UX Researcher

Because every moment deserves a sweet ending

A detailed Persona profile for Lindsay Schaeffer, a 32-year-old married Instagram creator and mother of triplets in Nashville, TN. It includes sections on Demographics, Behaviors & Habits, Pain Points & Frustrations, and Needs & Goals, with bullet points describing her interests, dislikes, challenges, and aspirations.

Interview Plan

An interview plan with 20 questions was created. Questions include the ones listed below, as well as others such as “would you be interested in a rewards program?”, “what would deter you from ordering ice cream for pickup?”, and “how often do you typically order food online/via an app?”

“Would you like to order pickup for single serve, larger to go sizes, or both?”

“Do you typically budget when you order food?”

Pie chart showing survey responses about scheduling ice cream pickups, with 76.7% Yes and 23.3% No.

User Persona

We then created our user, Shelly Guiest. Shelly is a busy mom of two who is often on the go.

“What would motivate you to order ice cream for pick up?”

Pie chart showing age distribution responses with segments labeled 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and over

Value Proposition

Tools: Figma, Miro, InVision, Google Slides

Storyboard

A smiling man wearing red sunglasses, a green cap, a light tank top with ice cream graphics, holding an ice cream cone, standing in front of a blue door.
Crafted Cones Co Empathy Map organized into sections: Demographics, Says, Thinks, Does, Feels, Goals, Pain Points; centered around a photo of a woman hugging two children with the name Shelly.

Affinity Diagram

Our affinity diagram was originally organized by motivations, hesitations, and potential app features. From there, we narrowed it into budgeting, perks, quick service, and consumability.

A collection of colored sticky notes organized into various categories related to online shopping, including motivations like low prices and hot weather, hesitations such as wrong orders and packaging, potential features like order tracking and rewards systems, and benefits like quick service and affordability.

Definition & Ideation

User Insight

We anticipate that our app, Crafted Cones Co, will boost sales by enhancing customer convenience for placing pick-up orders. This is due to Crafted Cones expanding its online presence through the app, and will also help with keeping the business busy due to convenience

Hypothesis Statement

We anticipate that our app, Crafted Cones Co, will boost sales by enhancing customer convenience for placing pick-up orders. This is due to Crafted Cones expanding its online presence through the app, and will also help with keeping the business busy due to convenience.

Problem

As a busy mom of three and content creator, Shelly is on the go much of the time. Shelly wants a quick and efficient way to order a treat for herself and her children so she can successfully complete her tasks for the day, but often has difficulty finding fast solutions when she is busy. 

How might the Crafted Cones Co app assist Shelly when she is on the go and wants a snack?

Solution

Feature Prioritization Matrix

A planning board divided into four colored sections labeled 'HOW', 'NOW', 'WOW', and an unnamed section with sticky notes containing features for a shopping app like order tracking, ability to reorder, photo reviews, and reward system.

Indulge in the ultimate ice cream experience with our ordering app. With just a few taps, you can satisfy your cravings with a wide selection of handcrafted flavors that you can order and pick up at your convenience.

Say goodbye to long lines on a busy summer day or Friday night. With real time tracking and seamless payment options, we ensure that every scoop will be a scoop of happiness.

Elevate your dessert game today with Crafted Cones, because every moment deserves a sweet ending

Six-panel comic strip illustrating Shelly’s experience ordering ice cream for her kids. Panels show her from the daycare, checking out ice cream options on an app, ordering, receiving a confirmation, picking up the ice cream, and enjoying family time.

Prototyping

User Flow

Competitor Analysis

A woman holding a double scoop of chocolate ice cream in a cone, smiling and looking happy inside an ice cream shop.

High Fidelity Wireframes

Three smartphones displaying a pink-themed ice cream shop mobile app with options for scoops, sundaes, milkshakes, and pints & quarts, set against a pink background.
Three smartphone screens displaying a pink-themed cafe or food ordering app with options for checkout, order tracking, and rewards on a pink gradient background.
Smartphone displaying a QR code on a pink background, with icons for order, scan, rewards, and profile at the bottom.

Next Steps

Four women in individual boxes with their names and quotes about continuing iterations and testing. The women are Paola, Catherine, Colleen, and Jalisa. The background features light pink and cream colors with small icons of a coffee cup and an ice cream cone.

Meet the Team

Profile descriptions of four women, Paola, Colleen, Catherine, and Jalisa, including their interests and backgrounds, with small photos of each.
Pie chart showing responses to ordering pick up: 17.6% Single Serve, 19.6% Pints and larger sizes, 62.7% Both.
Pie chart showing responses to whether cross contamination with tree nuts and other allergens is a concern, with 17.8% answering Yes and 82.2% answering No.
Pie chart showing survey results on interest in a rewards system for frequent orders, with 91.8% Yes and 8.2% No.
Pie chart showing 89% Yes and 11% No responses to a question about tracking ice cream order status in real time, with a total of 73 responses.
Bar chart showing preferences for alternative ice cream options, including vegan, soy, lactose-free, nut-based, and N/A, based on 73 responses.
A woman with blonde hair wearing a beige hat and a red patterned dress is sitting in a field hugging two young boys. The woman is smiling with her eyes closed as the kids hug her. One boy has brown hair and is wearing a dark blue shirt, while the other has lighter brown hair and is wearing a gray shirt. They are surrounded by green grass and trees in the background.
“Shelly is a busy mom and full time content creator who patronizes local businesses to help promote them. She is looking for a small business that provides quick and easy online ordering for her channel and also for when she is with her children because not only will the exposure help the business, but it will also help those who are constantly on the go.”

Empathy Map

SWOT Analysis

Flowchart of the ice cream ordering process starting from opening the app, browsing menu, selecting size and flavors, customizing toppings, adding to cart, reviewing, selecting delivery options, paying, tracking order, and enjoying ice cream.
Three smartphones displaying a pink and white food ordering app interface with screens for menu, order, and checkout.
A detailed cheat sheet with tasks and steps for a crafted cone ordering app, including login, selecting items, and checkout procedures.
A smartphone displaying a mobile app with a pink theme, showing a list of scoop options: One Scoop, Double Scoop, Triple Scoop, on a mock-up ice cream shop menu. In the top right corner, a video call window shows a man with black hair and a black shirt.
Bar chart titled 'User Testing Analysis (Low Fidelity)' showing three tasks with data for User 1, User 2, and User 3. All three users achieved full scores on Task One and Task Three, while User 2 scored lower on Task Two.
Two smartphones displaying ice cream shop mobile app screens. One screen shows various ice cream flavors, the other shows a points reward system.
Three smartphones displaying an ice cream shop mobile app with pink theme, showing menu options for sundaes and milkshakes on a pink background.
Two smartphones showing a pink-themed food delivery app, one screen displays an ice cream cone and popsicle with a thank you message and estimated delivery time of 20 minutes, the other screen shows a map with nearby delivery locations.
Smartphone screens displaying a mobile app for a dessert shop with features including a map, sign-up form, menu, and rewards.

High Fidelity Usability Testing Plan

A detailed guide outlining the steps to create an account, select items for a bag, and complete checkout for an online shopping app.

High Fidelity User Testing

Style Guide

Mobile app checkout screen with pink accents, showing options for location, delivery method, payment method, and order details. Bottom navigation includes order, scan, rewards, and profile icons.
Three smartphones displaying an ice cream shop app with pink themes and images of ice cream cones and flavors on a pink background.
Two smartphones displaying a pink-themed ice cream delivery app. The left screen shows a thank you message with ice cream cartoon icons, an estimated delivery time of 20 minutes, and a track order button. The right screen shows a map with nearby and favorite locations, listing a specific address, and a confirm button.
Three smartphones displaying a pink-themed mobile app for pickup and delivery orders, with screens showing QR code, order pickup, and delivery details.
Mobile phone screen showing a payment method form with a profile picture of a woman and child, credit card icons, and fields for name, card number, expiry date, and CVV.
Mobile app screen for an ice cream store with a pink theme, showing ice cream cones in various pastel colors and flavors. It features a "Spring is here!" banner, order pickup button, and menu icons at the bottom.
Three smartphones displaying an ice cream shop ordering app with pink-themed interface on a pink background.
Three smartphones displaying a mobile app interface for an ice cream shop. The screens show a map with nearby locations, a sign-up page, and a flavor selection page with images of ice cream cones.
Two smartphones displaying a mobile app for order tracking and customer profile. The left screen shows a customer profile with a photo, name, contact info, credit card details, and favorite locations. The right screen shows an order tracking page with steps from order placed to ready in pink and black text.
Laptop screen displaying an ice cream shop website with images of colorful ice cream cones and an order pickup button, with a small video call window showing two people.

User Testing Analysis (High Fidelity)

Bar chart titled 'User Testing Analysis (High Fidelity)' comparing three tasks with three users: User 1, User 2, and User 3, with pink and purple bars indicating user performance.
Design system overview page for Crafted Cones Co., featuring style direction, adjectives, brand logo, colors, gradient, and app examples. App screenshots show pink-themed mobile interfaces with icons, QR code, and colorful backgrounds.

Final Mockup and Wireframes

Mobile app checkout screen showing options for location, delivery method, payment method, and order total with pink accent colors.

User Testing Analysis (Low Fidelity)

Mid Fidelity Wireframes

Two smartphones displaying a pink ice cream shop app, with one showing a completed order confirmation and the other showing order details including location, method of pickup, and payment method.
A comparison of several ice cream shop websites, including Clumpies Ice Cream Co., Fahrenheit 8, Sweet Treats Ice Cream, and Baskin Robbins with various layout designs and online ordering features.
A strategic planning matrix for Crafted Cones Co, featuring sections on strengths, weaknesses, threats, and opportunities, with notes on strategies to leverage strengths, address weaknesses, counter threats, and minimize weaknesses in business.
A color-coded comparison chart with three columns labeled 'I Like,' I Wish,' and 'What If.' The chart contains pink and brown sticky notes with handwritten suggestions about ice cream or online ordering.

I Like, I Wish, What If

Lo-Fi Wireframes

Three smartphones displaying an ice cream ordering app with pink and white color scheme, images of ice cream cones, and options for customizing ice cream flavors and toppings.

Lo-Fi Usability Testing Script

Lo Fi User Testing

A smiling diverse group of people hugging, with a mobile app screen overlay for GriefGuide, featuring options to create an account or sign in.
iMac computer displaying a website called Le Candele with banner and three images of cotton, lavender field at sunset, and a leafy plant.
Screenshot of the Forty Plus of Greater Washington website homepage, featuring a header with navigation links, a red section with a message about empowering experienced professionals, an image of a meeting with diverse women working on laptops, and a section about Monday motivation for speakers of the week.

Le’Jas Candles

Responsive Web Design

40 Plus of Greater Washington

Responsive Web Redesign

Travel app dashboard on a smartphone screen with sections for trips, budget, and favorites. Featuring a search bar and country images under America, with a travel theme background at the top.

GriefGuide

Helping You Navigate Through Grief

DimeDasher Destinations

Your Favorite Budget Travel App